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How the Golden Rule can Hurt You

There is a recent convergence of research and findings on human drivers and behavior. Malcolm Gladwell's "Tipping Point" is an entertaining account of the core types, which he terms: Mavens, Connectors and Evangelists (MCE). Indeed, these definitions of individuals go far back to ancient texts such as the Kaballah and the Bhagavad Gita.

Why do we care? Understanding that we are all wired differently allows us to be successful in the world. Our MCE orientations filter the things we care about, our approach to knowledge and other people, and the even way we communicate. Two thirds of the time, we encounter people (bosses, customers, colleagues) who are wired differently! For technologists, it is also relevant because we are often designing solutions and technologies for people with far different orientations than ourselves.

Interestingly, this MCE orientation applies to entire companies and how they tend to see themselves and their winning formulas of success. Compare Bose's "Better sound through research" (Maven) with Apple's, "Think Different" (Evangelist). Indeed, companies run into problems time precisely because their previous orientation (which brought success), no longer applies to their current challenges. Note HP (M-C) trying to make a shift to E, for example.


About the Speaker

Bijoy Goswami, CEO, Aviri, Inc.

Bijoy is an emerging expert in the areas of corporate strategy, knowledge sharing and technology. He has spoken at numerous events and has led discussions on how people-centered approaches can be integrated with technology and corporate strategy.

Bijoy’s diverse background provides him a unique vantage point from which he synthesizes disparate thinking into a focused and actionable viewpoint.

He has spent seven years in enterprise software. Prior to founding Aviri, he was at Trilogy Software. At Trilogy, he led the company’s mid-market initiative. He also participated in business development, sales, consulting, presales, and product management, gaining exposure to multiple aspects of the enterprise software business. He personally led sales cycles to close over 10 deals for $20MM dollars in enterprise software solutions.

Bijoy attended Stanford University, graduating in 1995 with Honors. He studied history, economics and computer science. He was an Oxford scholar and did Honors work in Science, Technology and Society.
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Steven Teleki,
Aug 24, 2008, 2:37 PM
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